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Council report on 2006 Nationals

When we hosted the National DH round in 2006 Lithgow tourism conducted a survey and wrote up a report for council The report include glowing support such as

Lithgow National Downhill Mountain Bike Round 1 Visitation 2006

The Lithgow National Downhill Mountain Bike Round 1 was an extremely successful event. The event included downhill mountain bike events for experts, veterans and juniors, in both male and female categories. The event attracted 325 riders, with a minimum of two support crews for the event. On average, riders were staying in Lithgow from the Tuesday before the event in order to practice on the track, with a minimum night stay of 5 nights.
As a major contributor to Lithgow’s event calendar, the National Downhill Mountain Bike events endeavour to show sustainable visitation and growth in target markets. The event proposes to aid an increase in yield to the tourism industry and all businesses that provide services to visitors
and concluded

Economic Impacts of Lithgow National Downhill Mountain Bike Round 1

Date of Event:28th to 29th October 2006
Total Participants:325
Support Crews (average no. of 2):650
Average length of stay:5 nights
Visitor Expenditure:$600,000
(based on average $120 per visitor. Average spend of visitors per day)
This estimate includes expenditure by persons who travelled to Lithgow specifically for the event and stayed in the region as a result of the event.

Benefits for Lithgow in hosting Mountain Bike events

Major event awareness and marketing via a range of advertising and promotions was carried out for the Downhill event. Lithgow National Downhill Mountain Bike Round 1 carried out the following marketing activities:
  • Brochure placement disseminated in key target market areas
  • Website
  • Production of DVD on mountain biking which profiles the Lithgow area as a destination
  • Event television coverage on the following channels:
  • Prime Television Cental Tablelands - local news
  • Win Television Central Tablelands - local news
  • Vision on SBS World of Sport - 7 pm in your state - playout
  • Win Television - Canberra - local news - 6 pm
  • Gold Coast - NBN - local news - Tuesday night - 6pm
  • Ten - Canberra - local news - 5 pm (photos)
  • In undertaking promotional activities as above, the Central Tablelands Mountain Bike Club successfully contributes to tourism visitation to the region and in shaping the development of a destination image.
    Full report attached
    Council_report_Mountain_Bikes.pdf77.42 KB
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